This was a project on redesigning and improving a website to fix certain problems that could be an issue when customers are shopping online. The picture previously shown is a screen shot of the original website.
The picture shown above is the new & improved website that was redesigned.
The retailer had way too many categories that might overwhelm the customer, which is why that was minimized and categories were created in a drop down menu. They also had way too many individual advertisements scrolling down and so that was fixed by making it into slides, that way the options on the bottom of the page are easier to access on the home page.
And below is the new and improved product page that has a couple new features. The headers are gone so the customer can focus on just the product, some promos placed on banners on top and as well as "Complete The Look" section where we offer to customers other items that would go well with the product. I thought that would be a great improvement to the site.
The retailer had way too many categories that might overwhelm the customer, which is why that was minimized and categories were created in a drop down menu. They also had way too many individual advertisements scrolling down and so that was fixed by making it into slides, that way the options on the bottom of the page are easier to access on the home page.
And below is the new and improved product page that has a couple new features. The headers are gone so the customer can focus on just the product, some promos placed on banners on top and as well as "Complete The Look" section where we offer to customers other items that would go well with the product. I thought that would be a great improvement to the site.